We can all admit that most people don’t go beyond the first couple pages on a Google search. This makes it important for businesses to learn how to use SEO tactics to keep their websites visible to all searching for their services. Blogging in tandem with SEO has the power to create traffic on your web page in a number of ways. Knowing how to utilize blogging to your advantage can help to further engage your business with current clientele and attract new users.
Here are some reasons why blogs can be beneficial to your fitness or martial arts website and your SEO:
Nurture and Build Relationships
When you are viewing a business web page, what draws your attention? Is it all the generic information about the business or maybe the appearance of the website? Although these components are contributing factors to internet marketing success, a unique factor many people overlook is the blog or news section.
Blog posts assist in creating a relationship with clientele. If you post a blog it gives the chance for people to see your viewpoints on a particular topic and generate interest. Clients may also share it with their friends. This is where social media comes into play. Blogs and social media can be connected to make business owners jobs easier. Blog content can also be re-posted to draw direct attention to the website. Meaning that blogs provide a more interactive experience for users rather than a basic website alone.
Reputation to Uphold
Blogs also contribute to building a stellar reputation. You may have heard the phrase it will pay off in the long-run. Spending an hour or two writing a blog post about a topic relevant to your business can create long-term results. Especially if blog posts are written in a series. People will go back to the first post and be more likely to stay updated on the topic. They will anticipate future posts and visit the website frequently to remain connected.
Gaining an Edge on Your Competitors
Creating unique interesting content that sets you apart from other businesses can be challenging, but blogs are here to help. The internet is such a vastly utilized resource and there is a lot of competition out there. Luckily blogs are somewhat of an untapped resource because many businesses still don’t post blogs on their website. Therefore, those that do post are more frequently recognized by search engines.
The more you blog, the more your encourage Google to prefer your business over others.
Blogs are a proactive approach to optimizing your fitness or martial arts website. To ensure you are remaining viable in the digital age produce up-to-date, compelling blog posts as your secret weapon against competitors. To blog on your 97 Display website, you can use our CRM feature. CLICK HERE for a ‘how-to’ or reach out to our support staff for helpful tips and tricks!