Creating a new fitness website design is an exciting time! Our Implementation Team is here to make the process as easy and stress-free as possible. We want your experience to be more than positive, but we also want your expectations to be realistic. Below are the top 5 things you should keep in mind when your website is in the build process:

 

1. Send in your own pictures!

Websites convert better if you use your own images that show off your facility and your clients. We aren’t asking for all of your images to be professionally done; you can snap a few high quality pictures with your cell phone and send them our way! At the end of the day, custom images are going to be more eye-catching and represent your brand in a better way.

Sending pictures will also allow our designers to get a better feel for your business, and can mirror that on a website.

 

2. Let us know of any domain/website issues sooner rather than later

Our goal is to get your site up and running in less than 30 days. If you know you will have domain issues, let us know as soon as you can! Sometimes weird domain problems can come from previous website providers or domain registrars. If you are unsure of where your domain is registered, just ask! We will be glad to help solve any confusion and make the transition as smooth as possible.

 

3. The first look at your fitness website design isn’t the final product

Once you receive a test site, try to look at the big picture!

Your test site is a functioning website that will generate quality leads and improve your ranking within Google, which is awesome! But, we need help from you to better personalize the site to represent your business. We want to find the happy medium of following our marketing strategy that is known and proven to work, while also staying true to your brand.

Just because we are on a templated system, doesn’t mean we can’t change or edit some things. We can change the content, images, color schemes, add new menu tabs, embed videos or calendars, etc. Always remember, we are on your side and want to see you succeed just as much as you do!

 

4. Remember, we are focused on leads!

97 Display’s main goal is to make sure you receive leads through your website, that ultimately lead to long term, paying clients. While we do provide an online offers system or can site link to third party profit generators, our entire system is centered around lead generation. We are here to grow your student and member count and believe that we can through our lead forms and conversion tools.

Here are some 97 Display clients who can atest to our lead generation software!

 

5. Let us know of any third party integrations you may need

97 Display integrates with many third party management systems; such as RainMaker, ZenPlanner, MindBody and others. Using one of these softwares will allow you to manage your leads in an effective and easy way. If you use any of these softwares, just let us know! We are more than happy to set things up for you before going live!

Below is a link to our current integrations:

Partners