Website Audit
Unlock Your Website’s Potential with a Free Audit!
At 97Display, we know that the success of your website goes beyond design. It’s about performance, visibility, and user experience.
Our comprehensive website audit service helps you understand how well your site is attracting, engaging, and converting visitors.
Through a thorough review of your site’s SEO, usability, and tracking elements, we provide you with actionable insights to enhance your website’s effectiveness. Check out the breakdown of our audit below!
Visibility
Bring Visitors to Your Website
Your website’s visibility determines how easily potential customers can find you online. We analyze key aspects of your search engine optimization (SEO) efforts to ensure your site is discoverable by your target audience.
On-Page SEO
- We review the keywords used in your titles, descriptions, headings, URLs, and images, ensuring they align with your target market.
- We assess keyword consistency and density across your pages to ensure search engines properly understand your content.
Off-Page SEO
- Our team analyzes the quality and authority of the websites linking to your site, focusing on building backlinks from relevant and reputable sources in your niche.
- We use established local SEO tools to analyze your local search performance and optimize your website for better visibility in local search results.
Technical SEO
- Our audit checks for important structural elements like your sitemap and robots.txt file to confirm search engines can easily crawl your site.
- We run a broken link checker to identify any links that could harm your search engine rankings or disrupt the user experience.
- We analyze how internal and inbound links flow through your site, optimizing link equity for better rankings.
- We optimize your website’s technical performance, including page load speed, mobile-friendliness, and core web vitals, to improve user experience and search engine rankings.
Load Time & Performance
- Using tools like Pingdom, we compare your page size, HTTP requests, CDN use, and more to improve load times and overall performance. Faster sites lead to better user experiences and higher rankings.
Usability
Maximize Traffic Engagement
Getting visitors to your site is only the first step—keeping them engaged and guiding them toward a conversion is just as important. Our usability analysis identifies opportunities to improve user interaction and engagement.
Mobile Usability
We review how your website appears and functions on mobile devices using developer tools. This includes looking at conversion flows, ensuring the experience is seamless with as few taps as possible.
CTA (Call-to-Action) Review
CTAs drive conversions. We evaluate the placement and frequency of your CTAs to ensure they are strategically positioned for maximum impact.
Conversion Rate Optimization (CRO)
Using examples from high-converting 97 Display websites, we showcase proven strategies for increasing engagement and conversion rates, turning visitors into leads.
Tracking
Understand & Use Your Data
Collecting data is one thing—knowing how to use it is another. Our website audits help you understand the valuable insights hidden in your website’s traffic and lead flow.
Lead Flow Portal
- We walk you through our lead flow portal using a sample account with fake leads, showing how real-time data can guide your marketing and sales decisions.
Traffic Reports
- Our audit includes a detailed traffic analysis using Looker Studio reports, giving you a clear view of where your visitors are coming from, how they interact with your site, and where there are opportunities for improvement.