AI-Powered SEO & AEO
for Local Businesses
Visibility-IQ™ is 97Display’s always-on visibility system that helps local businesses get found in Google, Maps, and AI-powered search results.
How Search Has Changed for Local Businesses in the Age of AI
Customers now discover businesses through AI Overviews, voice search, and answer engines that surface “best” recommendations in seconds. Visibility today means being structured so AI can understand, trust, and reference your business.
Your future members don’t discover businesses in just one place anymore—they search across Google results, local map packs, AI assistants, voice search, and AI Overviews that summarize and recommend options instantly. Visibility today means showing up consistently across all of these discovery surfaces, not just ranking for a few keywords.
If your website is not structured for both SEO and AEO, your business will struggle to appear in Google results, map packs, and AI-generated answers where customers now discover local services.
That’s why 97Display built Visibility-IQ™ – a modern visibility system designed for both traditional search engines and AI-powered discovery
The 6 Core Engines Behind Visibility-IQ™
- 1. Keyword Research & Intent Mapping
- 2. AI-Driven Content Optimization (On-Page SEO)
- 3. AI Content Brief Builder & Structured Answer Formatting
- 4. Technical SEO & Site Health Monitoring
- 5. Authority & Backlink Intelligence
- 6. Rank Tracking & SERP Feature Monitoring
1. Keyword Research & Intent Mapping
We don’t guess what your customers are searching.
Visibility-IQ™:
- Identifies high-volume, low-competition keywords
- Maps topic clusters to build authority
- Categorizes search intent (informational, transactional, local)
- Surfaces question-based and conversational queries
Why This Matters
AI systems prioritize clear, intent-driven answers. By targeting how real people ask questions, your website becomes the source AI pulls from.2. AI-Driven Content Optimization (On-Page SEO)
Visibility-IQ™ uses NLP and semantic analysis to strengthen your content structure and relevance.
Visibility-IQ™:
- Scores content using AI-based relevance signals
- Optimizes entities and semantic relationships
- Identifies content gaps
- Suggests real-time improvements
Why This Matters
Answer engines and AI Overviews prioritize semantically rich, clearly structured content. This builds topical authority — increasing your chances of appearing in Featured Snippets, AI-generated summaries, and People Also Ask boxes.3. AI Content Brief Builder & Structured Answer Formatting
Visibility-IQ™ helps create search-ready content.
Visibility-IQ™:
- Generates SEO-focused content briefs
- Recommends headings and subtopics
- Suggests entity inclusion
- Structures Q&A and snippet-friendly formats
Why This Matters
Answer engines reward clarity. Well-structured answers dramatically increase your odds of being selected by AI systems and voice search responses.4. Technical SEO & Site Health Monitoring
Even great content won’t rank if your site is broken.
Visibility-IQ™:
- Crawlability and indexing audits
- Core Web Vitals monitoring
- Schema markup validation
- Page speed performance checks
- Structural error detection
Why This Matters
AI prioritizes fast, technically clean websites. Schema and technical integrity signal trust, increasing visibility across both traditional and AI search results.5. Authority & Backlink Intelligence
Search engines and AI systems trust authoritative sources.
Visibility-IQ™:
- Analyzes backlink profiles
- Identifies competitor link gaps
- Flags toxic links
- Strengthens domain authority signals
Why This Matters
Higher authority increases likelihood of ranking on page one, winning snippet placements, and being cited in AI Overviews. Authority is influence in the digital world.6. Rank Tracking & SERP Feature Monitoring
We don’t just track rankings.
Visibility-IQ™:
- Monitors keyword positions
- Tracks Featured Snippet wins
- Checks People Also Ask visibility
- Monitors AI-related SERP features
- Measures local search exposure
Why This Matters
SEO today isn’t just “are we ranking?” Visibility-IQ™ measures what actually drives visibility in modern search, including answer boxes, AI summaries, and local dominance.Why 97Display’s AI SEO & AEO System Is Different?
Most agencies still treat SEO like a checklist—optimize some keywords, publish a few pages, send a monthly report, and hope rankings improve over time.
97Display takes a system-based approach to visibility. Instead of one-time optimizations, Visibility-IQ™ continuously monitors how your business appears across Google Search, Maps, featured snippets, and AI-generated answers—then adapts your site structure and content as search behavior changes.
With 97Display, your visibility strategy is:
- Always-on, not set-and-forget
- Built for AI discovery, not just traditional rankings
- Structured for answer engines, so your business can be referenced by AI assistants
- Connected to conversion, so visibility turns into real leads—not vanity metrics
This means you’re not just ranking for keywords—you’re building long-term, defensible visibility across every surface where customers discover local businesses today.
With Visibility-IQ™, your SEO becomes:
- Proactive
- Data-driven
- Continuously optimized
- AI-aware
- Built for local conversion
We combine:
- Website optimization
- Business listing consistency
- Local SEO signals
- CRM integration
- Conversion-focused structure
Because visibility without conversion doesn’t grow your business.
Built for Local Businesses That Need to Be Found
VisibilityIQ™ is designed for local businesses that depend on high-intent search traffic — from martial arts academies and gyms to dance schools and home service companies. When customers search for services in your area, your business should appear clearly, convincingly, and ready to convert.
Built for Modern Search Behavior
Search is no longer just about rankings. VisibilityIQ™ combines advanced SEO with Answer Engine Optimization (AEO) to align your content with how people and AI platforms deliver results. It identifies key questions, builds structured, semantically rich content, removes technical barriers, and strengthens your authority so AI systems trust and surface your business.
Positioned for the Future of Local Search
Over the next several years, market leaders will be those cited by AI, featured in summaries, and visible in high-intent answer placements. VisibilityIQ™ prepares your business to compete in both traditional search results and AI-driven experiences.
Understand Your Current Visibility
Our free AI Visibility Audit shows where you rank, where gaps exist, and where opportunities are being missed. It provides a clear roadmap to improve your presence and stay ahead of competitors optimizing for AI discovery.
