3 Best Personal Training Website Designs for 2025

As the fitness industry continues to grow, having a professional, high-converting website has never been more crucial for personal trainers. A well-designed website serves as your virtual storefront, attracting new clients, showcasing your services, and driving business growth. At 97Display, we specialize in creating customizable, high-performance website designs tailored to the needs of personal trainers.

For 2025, we’ve identified three standout website designs that combine cutting-edge aesthetics, user-friendly functionality, and SEO-optimized features. Read on to discover the best personal training website designs to help your fitness business thrive in the coming year.

1. The Phoenix Theme: Bold and Personalized

Why It Works:

The Phoenix theme is ideal for personal trainers who want to stand out with a bold, personalized approach. It’s visually striking, making a strong first impression while providing all the tools needed to grow your fitness business online.

Features:

• Vibrant visuals paired with an easy-to-navigate layout to captivate your audience.
• Customizable service pages to promote specialties like HIIT training, online coaching, and post-rehabilitation fitness.
• SEO-friendly design with keyword-focused headings, meta tags, and alt text for images.

SEO Benefits:

The Phoenix theme takes full advantage of local and niche SEO opportunities. It’s optimized for searches like “personal training for athletes in [city]” or “post-injury fitness coaching near me,” helping you connect with clients searching for your specific expertise.

2. The Legacy Theme: Engaging and Conversion-Focused

Why It Works:

The Legacy theme is all about converting visitors into paying clients. With strategically placed lead forms and testimonials, it guides potential clients through a seamless journey from discovery to sign-up.

Features

• A modern, dynamic homepage that highlights your unique selling points.
• Testimonial carousels to showcase client success stories and build credibility.
• Features section to give viewers your step-by-step process
• Optimized for local SEO, ensuring your business appears in local searches like “best personal trainers in [city].”

SEO Benefits:

With this theme, you’ll benefit from structured data that helps Google understand your website, boosting your visibility in local search results. Plus, the built-in blog feature allows you to target keywords like “strength training programs,” “weight loss personal trainer,” and “online fitness coaching.”

3. The Jeter Theme: Sleek and Professional

Why It Works:

This design is perfect for personal trainers aiming to build trust and authority. With its clean layout and bold visuals, the Jeter theme exudes professionalism while keeping navigation intuitive for users.

Features

• High-impact first-fold section with a call-to-action button that drives leads.
• Service-specific pages optimized for personal training, group fitness, and nutrition coaching.
• Mobile-friendly design for clients searching for personal trainers on the go.

SEO Benefits:

The Jeter theme is designed with fast loading speeds and keyword-rich metadata to help your website rank higher on Google. Whether you’re targeting “personal trainers near [your location]” or “custom fitness plans for weight loss,” this theme ensures your business gets found.

Why 97Display Is the Best Choice for Personal Training Websites

At 97Display, we don’t just create websites; we deliver SEO-driven marketing tools designed to help personal trainers dominate their local markets. Our website designs are built to:

• Drive traffic with keyword-optimized pages tailored to your business goals.
• Convert visitors into leads with intuitive navigation and clear calls to action.
• Support growth with integrations like CRM tools, social media links, and email marketing.

Whether you’re just starting your personal training business or looking to refresh your online presence, our themes are fully customizable to meet your needs.

Ready to Upgrade Your Personal Training Website for 2025?

If you’re ready to take your fitness business to the next level, 97Display’s website designs are your ultimate solution. Contact us today to explore how the Phoenix, Legacy, and Jeter themes can help you attract more clients, boost your SEO, and achieve your business goals.

Let’s make 2025 your strongest year yet!