5 Reasons Summer Is The Ideal Time For A New Fitness Website

Summer is here and things are slowing down, right? Vacations are in full gear and sometimes your gym feels like a ghost town.

Seems like a good chance to catch your breath.

Think again.

At 97Display, we’ve seen the 3rd and 4th quarters of the year become pivotal for fitness businesses all across the country. And it’s because they used the slow months of summer to their advantage.

We’re here to help you do the same with 5 reasons why summer is the best time to get your website in shape.

1. You have time on your hands

It’s the simple truth. Between travel and camp and all the things that summer brings with it, your clients just aren’t going to be around as often as they have been.

That means you have an opportunity to shift your focus. Dedicate a few weeks to making your website the best it can be. You’ll be glad you did when fall comes around.

2. You might have some catching up to do

Let’s face it: less traffic in your gym means less money flowing in. If you’re looking for an influx of leads and new members this fall, there’s no better way to prepare than to optimize your website and sales funnel.

3. Your competition is probably taking it easy

There’s no shame in slowing things down when the weather warms up. Nobody can blame your competitor for spending a week at the beach or taking a little time to relax.

But the summer can be a real opportunity for you to create some distance. Give your brand a great new look and show new leads why you’re the best fit for them.

4. You’ve had this on your to-do list all year long

Everybody knows you need a new website. You’ve told your friends, your members, your family. You’ve researched options and you’ve looked into timelines.

But you haven’t made it happen.

Practice what you preach and take care of business today. There’s no excuse for putting it off. Now is the time.

5. Now you’ve got help

Creating a new website is tough. It can be confusing. It can be challenging. It can be A LOT.

But you found us for a reason – and we’re here to help you through it. Our team at 97Display is dedicated to working with gym owners to maximize member growth and re-energize your digital marketing efforts.

We’re in this together.

If you are open to new technology and think you could be getting more out of your website, reach out to us by requesting information through the short form on the bottom this page. We will talk about your current marketing strategy, your goals for your business, and share how we can help you make the most of this summer.