Key Takeaways from 97Display’s Latest Webinar: Google Ads vs. Meta Ads

Looking to launch a successful PPC advertising campaign? Join Zach as he sits down with Ari, 97Display’s Advertising Specialist, to break down the key differences between Google Ads vs. Meta Ads, which advertising platform is best for you, and how to maximize your ROI. [Watch the full webinar here]

Google Ads vs. Meta Ads: Which Is Right for Your Business?

• Google Ads: Ideal for targeting users who are actively searching for your product or service. It’s a form of inbound marketing that captures intent and is best for higher-value offerings.
• Meta Ads: Perfect for building brand awareness and reaching a broader audience. This outbound marketing approach works well for newer businesses seeking faster visibility or promoting lower-ticket items.

Budget Recommendations

• Ari recommends her clients start with a minimum of $500 a month for Google Ads to ensure effective bidding and campaign learning.
• Higher budgets (e.g., $1,200+) may be needed in competitive markets.
• Meta Ads typically require lower initial investments but may need additional nurturing to convert leads.

Tips for an Effective Campaign

• Use Auction Insights: Learn where your ads rank compared to competitors so you can scale or decrease your budget accordingly.
• Be Patient: “Specifically with Google, you have to have patience with that platform,” says Ari. Campaigns take time to optimize and deliver meaningful results, so don’t be so quick to keep changing your strategy!
• Implement Negative Keywords: Exclude irrelevant searches to avoid wasting your budget and ensure you are reaching the right audience.
• Leverage Performance Max Campaigns: Expand your ad reach through Google’s automated campaigns that include YouTube, Display, Search, and more.
• Incorporate AI: Use AI tools to assist with creative generation and campaign optimization while still balancing your expertise for strategic insights – AI is not foolproof!

Why Choose 97Display?

• Customized Strategy:  We’ll create PPC strategies based on your unique needs, industry, and business goals.
• Cohort Process: Maximize ROI with our consistent cycle of reviewing and optimizing your campaigns. We continuously adjust copy, creatives, CTAs, and more while keeping an eye on trends to ensure your ads remain relevant and effective over time.
• Transparency: We prioritize open communication, so you always know where your money is going and the results you’re achieving.
• Innovative Tools: With our latest UTM parameter implementation, businesses can better understand where leads are coming from & which campaigns are driving conversions.

Whether you’re new to digital advertising or looking to optimize your existing campaigns, our webinar highlights actionable insights to take your marketing game to the next level.

Ready to enhance your PPC strategy? Set up a consultation with 97Display today and discover how we can help you generate leads, grow your business, and achieve real results.