How to Build a High-Converting Cheer Website

by Maddie on May 2, 2025

In today’s digital world, your website is often the first—and sometimes only—chance to make a strong impression on potential customers. For cheerleading studios and gyms, that first click could be the start of a new membership or a lost opportunity. A high-converting website isn’t just a digital brochure—it’s your most powerful lead-generation tool. It should attract, engage, and convert visitors into loyal members.

At 97 Display, we’ve spent over a decade helping cheer gyms and fitness businesses create websites that don’t just look good—they perform. If you’re ready to turn traffic into sign-ups and grow your business, this guide will walk you through the key strategies that make it happen—and how we can help you every step of the way.

In this blog, we’ll dive into key strategies to help you build a website that converts, from mobile optimization to fast page load speeds.

1. Mobile Optimization: The Key to Capturing Cheer Website Traffic

Did you know that over 60% of global web traffic comes from mobile devices? And considering that over 50% of mobile users will abandon a page if it doesn’t load within 3 seconds, mobile optimization for cheerleading websites is critical.

Your potential leads aren’t going to wait around for a slow-loading page, especially on their mobile devices.

Why it matters: A slow, unoptimized site doesn’t just hurt your bounce rate, it hurts your conversion rates. Mobile-friendly cheer websites ensure that potential customers have a seamless experience, whether they are browsing class schedules or signing up for a trial.

Ensure that your cheer website has a responsive design that adapts to various screen sizes. Quick load times, fast interactive elements, and clear navigation on mobile will help you turn more visitors into members.

Need Help with Mobile Optimization?

97Display specializes in creating mobile-optimized websites for cheerleading businesses that not only look great, but also convert.

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2. Visual Impact: Make a Lasting First Impression

First impressions matter. When visitors land on your cheer website, you need to capture their attention immediately. A well-placed hero video or high-quality photo can significantly increase conversions.

Videos are proven to help consumers make decisions faster, and visitors remember 95% of a message delivered through video compared to just 10% through text.

Why it matters: Cheerleading websites that utilize videos to showcase class highlights, team performances, or testimonials engage visitors in a way that text alone cannot. A strong visual presence boosts trust, showcases the energy of your classes, and makes your website stand out in a crowded digital landscape.

Looking for a website with powerful visuals? Let 97Display help create a cheer website that hooks visitors right from the start with engaging video content.

3. Clear Calls-to-Action (CTAs): Guide Visitors to the Next Step

A clear call-to-action (CTA) is one of the most crucial elements of any high-converting cheerleading website. In fact, pages with a single, clear CTA convert at 13.5%, compared to 11.9% for those with multiple CTAs. A focused CTA can significantly improve conversion rates.

Why it matters: Visitors on your cheer website need clear guidance on what to do next. An engaging, easy-to-find CTA ensures they don’t have to search for the next step and makes the decision to act simple.

Ensure your CTA buttons stand out visually and are strategically placed on key pages like the homepage, program pages, and contact page. A well-positioned CTA can be the difference between a visitor bouncing off your page or becoming a lead.

Need help crafting a CTA strategy? 97Display designs websites with optimized CTAs that lead directly to conversions.

4. Online Registration & Trial Sign-Ups: Make It Easy to Join Your Cheer Program

The convenience of online registration is a must-have for modern cheerleading websites. Studies show that 59–70% of consumers prefer to schedule appointments or sign up for services online. Offering easy-to-use online booking options for trial classes or full registration can streamline the process and boost your conversion rates.

Why it matters: A simple, user-friendly online registration form lets potential customers schedule their first class or trial without unnecessary friction. The easier you make it for visitors to get started, the more likely they are to convert into members.

Ensure that your cheer website has clear, intuitive forms for sign-ups and inquiries. Whether it’s scheduling a free trial or getting more information, visitors should be able to take the next step within just a few clicks.

Looking for an Online Registration Solution?

97Display offers cheerleading websites with integrated, easy-to-use online booking systems designed to convert leads.

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5. Social Proof & Testimonials: Build Trust with Reviews

One of the most powerful ways to convert visitors into paying customers is through social proof. Up to 98% of consumers read online reviews before making a purchase decision, and 88% trust online reviews as much as personal recommendations. Adding testimonials, reviews, and success stories from current or past cheerleaders or parents of cheerleaders on your website will help build trust and influence new leads.

Why it matters: Testimonials and reviews showcase the success and satisfaction of past clients, which makes new visitors more likely to convert. Including social proof, such as photos, quotes, and success stories, can help you stand out and establish credibility in a competitive market.

Ensure that your cheer website includes dedicated testimonial sections or showcases video testimonials from happy customers.

Let 97Display help you integrate social proof on your cheer website to build trust with your audience and increase conversions.

6. Detailed Program Pages: Provide All the Information Your Visitors Need

When potential clients visit your cheerleading website, they want to know exactly what they’re signing up for. Detailed program pages are essential for helping visitors understand what your classes offer, what the schedule looks like, and what the benefits are.

Why it matters: Visitors are more likely to convert if they can easily find all the necessary information about your cheer programs, from class levels and schedules to pricing and benefits. The more information you provide, the more likely visitors are to take the next step.

Ensure that your cheer website includes detailed descriptions of each program, including class structures, age groups, skill levels, and any unique offerings. Include images and videos of your classes in action to make the programs feel more tangible and engaging.

Need help creating detailed program pages? 97Display designs and writes pages for websites with clear, informative content that helps potential customers make informed decisions.

7. Fast Page-Load Speed: Keep Visitors Engaged

Slow-loading websites hurt both user experience and conversions. Fast page-load speed is essential for reducing bounce rates and keeping visitors engaged on your cheer website.

Why it matters: A fast-loading website not only keeps your visitors happy but also boosts your SEO (Search Engine Optimization) rankings. Google factors page-load speed into its ranking algorithm, so a quicker website means better visibility in search results.

97Display helps create lightning-fast websites that load quickly on all devices, ensuring you never lose a lead due to slow load times.

Never Lose a Lead to Slow Load Times

97Display helps create lightning-fast websites that load quickly on all devices.

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8. Local SEO & Google Maps Integration: Get Found Locally

When potential cheerleaders search for programs “near me,” you want to ensure your cheerleading business shows up in local search results. With 76% of “near me” searches leading to a visit within 24 hours, local SEO is crucial for attracting foot traffic and generating leads.

Why it matters: Integrating Google Maps into your cheerleading website allows visitors to easily find your location and get directions. Local SEO also ensures that your website ranks for relevant local searches, helping you attract more local customers.

Make sure your cheer website includes accurate business information, such as your address, phone number, and hours of operation. Additionally, regularly update your Google My Business profile to stay visible in local search results.

97Display specializes in local SEO for cheerleading businesses, ensuring you rank higher in local searches and are easily found by potential customers.

9. Analytics & Performance Tracking: Use Data to Drive Results

In the digital world, data is key to refining your website’s performance and improving conversions. Analytics tools like Google Analytics allow you to track your website’s performance, understand visitor behavior, and pinpoint areas for improvement.

Why it matters: With accurate tracking, you can measure how well your cheer website is performing in terms of traffic, user engagement, and conversions. These insights allow you to adjust your marketing strategies and website elements to increase the likelihood of turning visitors into customers.

By regularly monitoring key metrics such as bounce rate, average time on page, and conversion rates, you can make informed decisions to optimize your cheer website further. At 97Display, we don’t just build your cheer website, we also use analytics to track its performance and regularly review the results with you.

With 97Display, you get ongoing analytics tracking and performance reviews to help drive consistent growth and higher conversions for your cheer business.

Building a high-converting cheerleading website requires more than just flashy visuals, it takes a solid strategy focused on mobile optimization, clear CTAs, and data-driven performance tracking.

At 97Display, we specialize in creating websites that not only look great but also perform well in converting leads into members. By leveraging analytics and continuously reviewing your site’s performance, we ensure your cheer website stays ahead of the competition.

Why Work With 97 Display?

We’re not just a web design company. We’re your marketing and lead generation partner, with over 10 years of experience building high-converting websites for fitness and cheer businesses.

When you work with us, you get: