Questions About 97Display?
We've Got Answers!
At 97Display, we're committed to helping businesses succeed with lead-generating websites and powerful digital marketing tools. Whether you're in the fitness, dance, yoga, or martial arts industry, we offer proven strategies that are customized to accurately represent your brand - but how does it all work?
Check out our most frequently asked questions to learn how we can drive leads and enhance your online presence!

What does 97Display do?
We are an all-in-one marketing solution! We offer many different resources including Marketing Coaching, Lead Generating Websites, Meta and Google Advertising, Social Media Management, Email Marketing, and a Lead Nurturing CRM. We help take the hassle out of growing your business so that you can focus on what matters most.
What types of businesses does 97Display work with?
We specialize in local businesses, mainly those who are fitness related! See a list below to get an idea of what businesses we specialize in helping.
- Martial Arts Schools
- Fitness Facilities and Gyms
- Small Group Exercise and Training Gyms
- Barre, Yoga, Pilates, and related studios
- Dance Studios
- Cheer and Gymnastics Studios
- CrossFit Boxes
- Cross Training and Boot Camps
- Sports Training Facilities
- Personal Training Studios
- And Franchises!
Don’t see your business listed? We might be able to help! We have loads of experience with businesses of all kinds. Let’s chat and see if we can help your business connect to your community!
What makes 97Display different from other marketing companies?
97Display stands out by offering comprehensive marketing solutions tailored to your needs. Unlike other companies, we provide the flexibility to pick and choose the services that best suit your business. Our team of experts specializes in every area of marketing and will offer personalized advice to address any challenges in your current strategy, ensuring the best possible results for your business. Additionally, we built and own our website platform, giving us the unique ability to update all our clients’ websites continuously. This ensures your online presence is always up-to-date with the latest features and improvements.
Why choose 97Display?
For over 12 years, we’ve helped countless businesses switch from other website and marketing solutions to 97Display because they wanted more:
- More Expert Advice
- More Leads
- More Support
- More Conversion Tools
- More Marketing
- More Flexibility
We take pride in partnering with clients who are a perfect fit for our services. Our goal is to ensure your success, and if 97Display isn’t the right match for your business, we won’t waste your time or money.
I’m a small, local business. Would 97Display be able to help me?
Absolutely! Supporting small local businesses is the cornerstone of our mission. We cater to everyone, from single-location mom-and-pop businesses to businesses with 20+ locations and thousands of members nationwide. If you’re looking to grow your brick-and-mortar business’s online presence and make a positive impact in your community, then 97Display is the perfect fit for you!
Do I have to sign a contract?
Most clients choose a contract to secure the best pricing on their website and marketing services. However, a contract isn’t required to get started with 97Display. We work hard to earn your business month after month. If you decide to move on, we simply ask for a 60-day written notice to ensure a smooth transition and continued support during that time. Here are our terms and conditions.
How do I get started?
Simply fill out one of the Request Information forms! Our sales team will contact you to set up a demo to learn more about your business, answer any questions you may have, and see if you are a good fit for our marketing services.
What do I do if I have a question or need to make a change to my website?
Our industry-leading support team is prepared to help you. We are here five days a week during our business hours via email to assist you.
97Display Business Hours- EST
Monday – Thursday 8:30AM – 6:00PM
Friday 9:00AM – 1:00PM
Email – Support@97Display.com
Can I make changes to my 97Display website myself?
YES! We want to help you focus on what you love doing but we also want to empower you to make changes yourself. You or your staff will be able to post blogs, change staff listings, and add reviews to your website whenever you want to. We will provide you with easy how-to’s and knowledge articles so you know how and what you can do.
Why 97Display Doesn’t Run PPC Without Managing the Website & Landing Pages?
- Conversion Control – PPC success depends on the landing page experience. If we don’t manage the site or pages, we can’t optimize load speed, messaging, or design — all of which directly impact conversion rates and ROI.
- Brand & Quality Consistency – Our GrowthIQ platform is designed to align ads, SEO, and website experiences. Running PPC without integration risks misaligned branding and poor user experience, which hurts performance.
- Tracking & Data Accuracy – Without managing the site, we can’t guarantee accurate tracking (Google Tag Manager, pixels, call tracking, form tracking). This makes it difficult to prove ROI and optimize campaigns.
- Client Investment Risk – If the landing pages aren’t optimized or maintained, PPC budgets may be wasted. Clients could wrongly assume the ads are failing when in reality the website is the weak link.
- Protecting Our Reputation – Our name is on the results. Running PPC without control of the funnel increases the risk of poor outcomes, which can reflect negatively on 97Display.
In short: PPC and landing pages are two halves of the same coin. Without control of both, performance suffers and ROI can’t be maximized — which is why we only run PPC for clients whose websites we manage.
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