
4 Signs Your Business Needs Website Upgrades

Your website is often the first interaction potential customers have with your business. It’s no longer just a place to showcase your products or services—it’s an essential tool for building trust, improving customer experience, and boosting your marketing efforts. If your website isn’t delivering on these fronts, it might be time for an overhaul. Here are five signs that it’s time to invest in website upgrades.
1. Your Website Looks Outdated
A modern, aesthetically pleasing website can have a huge impact on how visitors perceive your business. If your website looks like it hasn’t been updated in years—whether it’s outdated graphics, slow load times, or an old-fashioned design—it could be turning away potential customers. A fresh, visually appealing design that reflects your brand and engages your audience is crucial for staying competitive in your industry.
With responsive design, ensuring that your site looks great on any device, it’s more important than ever to keep your website looking modern.
2. Your Website Isn’t Mobile-Friendly
Did you know that over half of all web traffic comes from mobile devices? If your website isn’t optimized for mobile users, you’re likely losing out on a significant portion of your audience. Slow load times, broken pages, and difficult navigation on mobile can lead to frustrated visitors and lost opportunities. With so many people browsing on smartphones and tablets, having a mobile-friendly website isn’t optional anymore; it’s a necessity.
3. You’re Not Getting Enough Leads or Conversions
Your website should serve as a lead-generation tool. If you’re not getting enough inquiries, sign-ups, or conversions, it could be a sign that your website isn’t effectively capturing the attention of your visitors. It could be due to poor calls-to-action (CTAs), confusing navigation, or a lack of engaging content that pushes visitors to take action. Website upgrades focused on improving user experience, streamlining the customer journey, and optimizing your CTAs can turn your website into a powerful lead magnet.
4. Your Website Isn’t Integrated with Your Marketing Tools
In today’s world, your website should be more than just a standalone asset. It needs to integrate seamlessly with other tools and platforms you use for marketing, CRM, and lead management. Whether it’s syncing with your email marketing software, automating lead capture, or tracking analytics to measure performance, your website should work in harmony with your business systems. If you’re not utilizing these integrations, you might be missing out on opportunities to streamline your marketing efforts and optimize your results.
If any of these signs sound familiar, it’s time to consider upgrading your business’s website. A well-designed, user-friendly website that is optimized for mobile devices, integrates with your marketing tools, and provides valuable insights into performance can significantly improve your customer experience, lead generation, and overall business growth.
At 97Display, we understand the importance of having a website that works as hard as you do. Our team is ready to help you create a site that not only looks great but also drives results for your business. Ready for an upgrade? Let’s get started!