Make the Most of Your Black Friday Marketing

Black Friday marks one of the biggest shopping days of the year, and it’s also a prime opportunity for businesses to attract new customers and boost end-of-year sales. For service-based businesses, running impactful ads with well-optimized landing pages can make a big difference in converting interested leads. As the holiday season approaches, it’s the perfect time for business owners to prepare their Black Friday and holiday marketing strategies. Here’s a guide on setting up successful Black Friday ads and landing pages to maximize holiday traffic and lead conversion.

1. Build a Compelling Black Friday Ad Campaign

Your Black Friday ads should quickly convey the value of your offers and encourage leads to take immediate action. Whether you’re focusing on paid social ads, Google ads, or email marketing, follow these best practices to make the most of your campaigns:

• Emphasize Urgency and Exclusivity: Black Friday shoppers respond well to time-sensitive offers, so make it clear that the promotion is limited. Phrases like “limited time,” “one day only,” or “exclusive offer” can push users to take immediate action.
• Highlight Unique Selling Points: Show why your service stands out and what benefits customers can get by choosing you during the holiday season. Whether it’s a discount, a free trial, or added bonuses, make sure it’s clear in your ad copy.
• Use Strong Visuals: Catch attention quickly with high-quality images, bold fonts, and contrasting colors that make your offer pop. Make sure your ad visuals align with the holiday theme and your brand identity for a cohesive feel.

2. Create a High-Impact Black Friday Landing Page

Landing pages are crucial for converting leads who click through from your Black Friday ads. An effective landing page should be clean, to the point, and designed to guide visitors directly to a conversion point. Here’s what to keep in mind:

• Single Offer Focus: Avoid clutter by keeping your landing page focused on the specific Black Friday offer mentioned in the ad. This way, visitors don’t get distracted or overwhelmed and are more likely to convert.
• Clear Call to Action (CTA): Make your CTA prominent, concise, and action-oriented. Use language like “Claim Your Black Friday Discount Now” or “Sign Up for Our Black Friday Deal” to encourage quick action.
• Add Urgency Elements: Countdown timers, limited stock alerts, or end-date mentions can motivate visitors to act. This urgency mirrors the Black Friday mindset and boosts the likelihood of conversions.

3. Optimize for Mobile and Speed

Mobile shopping peaks during the holiday season, so it’s essential to ensure that your ads and landing pages load quickly and display well on mobile devices.

• Mobile-First Design: Optimize your landing page layout for smaller screens, ensuring that text, images, and CTAs are all readable and accessible on mobile.
• Speed Optimization: Studies show that a slow-loading page can lead to high bounce rates. Keep your page’s loading speed in check by compressing images, using minimal plugins, and limiting the amount of text.

4. Prepare for Increased Traffic

If you’re running ads on Black Friday, you can expect higher traffic to your site. Be prepared by:

• Checking Site Capacity: Ensure your website can handle increased traffic so there are no disruptions in user experience during the peak period.
• Simplify Navigation: Make it easy for visitors to find information by having a clear, streamlined design. Reduce the steps needed to claim an offer, minimizing the chances of drop-offs.

5. Track Results and Adjust

Analyzing performance data is essential to know what works well in your Black Friday strategy and where there’s room for improvement. Key performance indicators (KPIs) like conversion rates, bounce rates, and time on page can give you valuable insights.

• Use A/B Testing: Test different elements of your ad or landing page (such as headlines, CTA text, and images) to see what resonates most with your audience.
• Monitor Real-Time Data: With tools like Google Analytics, you can track traffic and conversions in real-time, allowing you to make quick adjustments if necessary.

Get Ready for Black Friday Success!

A strong Black Friday marketing strategy can make a big difference in holiday revenue. By planning ahead, setting up optimized campaigns, and tracking performance, you can help ensure your business stands out and attracts new customers. Get started early to give your business the best chance for success this holiday season!
Want to learn more about 97Display’s Black Friday deals and offers? Let’s talk!