On the Board
What’s working right now for businesses like yours, ranked, so you know what to try first.
The LeaderBoard by 97Display
You work hard for your business. Let’s make getting leads easier.
Finally, an email worth opening. Get practical ideas to attract more leads, follow up with confidence, and turn more inquiries into members at your gym, dojo or studio.
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What’s in every issue
Made for owners with 47 things to do before lunch
Each issue takes about two minutes to read and has three parts you can use that week.
Steal This
A follow-up you can copy and send today, so a quiet lead never leaves you wondering what to say.
The 10-Minute Fix
One small change to your website or follow-up that brings in more leads, done before lunch.
A sneak peek
Here’s what an issue looks like
The script in this one is yours to use today.
From The LeaderBoard by 97Display
Subject Sam, your next member might already be in your inbox
Hi Sam,
Some of your best leads are people who already reached out and then went quiet. A quiet lead often hasn’t said no. They got busy, weren’t sure what to do next, or forgot to reply. Before you spend more on new leads, check on the ones you already have.
On the Board 3 places your next member might be hiding
- The after-hours inquiry. Someone fills out your form at 9 PM and hears back the next afternoon, after they’ve moved on. The fix: Send new-lead alerts to someone’s phone so a reply can go out that evening.
- The pricing question. You answered it, and the conversation ended there. The fix: End every price answer with one easy next step, like a day and time they could come in.
- The visitor who left without booking. They looked around, asked good questions, and walked out. The fix: Before they leave, ask if you can follow up, and whether they’d prefer a text or a call.
Steal This For the lead who asked about price and went quiet
“Hi [Name], thanks for asking about [classes / training]! I’m happy to help you find the right fit. Want me to send over a couple of ways to get started?”
Why it works: It ends with one easy question they can answer in a few seconds, which makes replying the simplest thing to do.
The 10-Minute Fix Find three leads you may have missed
- Open your inbox, form submissions, or lead list.
- Find three people who reached out in the past two weeks and never booked.
- If they never got a follow-up, send them the script above.
More members often start with the people who already raised their hand.
See you in two weeks,
The 97Display Team
P.S. If your website might be losing leads before you can follow up, the free Lead-Generating Website Checklist shows you where to look.
A new issue like this one arrives every other Wednesday.
Sign-up bonus
Your first win is on us
Join The LeaderBoard and get our free Lead-Generating Website Checklist. It shows where your website might be losing potential members and what to fix first. Most businesses only need one or two changes from the list to see a difference.
Get the checklist and the tipsFrequently asked questions
How often will I hear from you?
Every other Wednesday. If we have a free webinar coming up, we might send a short note about it, but we won’t fill your inbox.
Is it really free?
Yes. You don’t need to be a 97Display client, and there’s nothing to buy.
Will you try to sell me something?
Most issues are tips you can use without us. When LeadCraft is the easiest way to fix something, we’ll say so in a line or two, and you can skip it.
Who is it for?
Owners and managers of martial arts schools, gyms, yoga, Pilates, and dance studios, gymnastics and cheer programs, and personal training businesses who want more of their website visitors and inquiries to turn into members.
Can I unsubscribe?
Any time, with one click at the bottom of any email.
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