A 15-20 page website, built for you
An SEO-focused website with pages built to drive inquiries, designed and built by our team.
LeadCraft Pro™ · Websites for martial arts & fitness
Your Studio Deserves A Website Built For Growth
Stop settling for generic website builders. LeadCraft Pro gives martial arts schools, karate studios, MMA gyms, and fitness centers a website built to turn visitors into members, with lead capture and automated follow-up built in.
Why LeadCraft Pro
Generic Website Builders Weren't Built For Your Business
Whether you run a karate school, martial arts academy, MMA gym, or fitness studio, a standard template won't show what makes your school worth choosing. Prospective students want to see your instructors, your class schedule, and what your members say about you.
Most website builders force you into cookie-cutter designs and leave the building to you. With LeadCraft Pro, our team builds a professional, conversion-focused website for your studio, so you don't need a developer or any technical skills.
Built to show off your studio
Everything prospective students look for
- Your programs and class schedule
- Instructor profiles and photos
- Member testimonials and reviews
- Photos of your studio and classes
- Lead forms on every page, so booking a trial takes a tap
What's included
Everything You Need
To Capture And Follow Up
LeadCraft Pro combines your website, an AI chat, one inbox for every channel, and automated follow-up, so every inquiry gets a fast reply without anyone having to remember it.
24/7
AI chat that captures leads around the clock
30 days
Or less to launch, with your first 3 workflows built for you
AI website chat
An AI chat on your site answers questions and captures leads 24/7, even while you are teaching a class.
One inbox for every conversation
Reply to web chat, SMS, Google Business Messages, Facebook, and Instagram from one unified inbox.
Follow-up that runs itself
Automated email and SMS follow-up with ready-made templates, so every new lead hears back fast. Your first 3 workflows are built for you.
Every lead at a glance
See each lead’s details, status, and history, get instant alerts by email or text, and track what’s working in real time.
Ongoing edits and support
Need a new program page or a schedule change? Our team handles edits for you, and you can make quick updates yourself anytime.
How it works
Up and running in 30 days or less
Our team handles the build and the setup. You approve the design and copy, and we take care of the rest.
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Tell us about your business
Fill out the short form and our team will reach out to learn about your programs, goals, and how you handle leads today.
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We build your site and set up follow-up
Your one-time onboarding covers your website build, your dashboard setup, and your first 3 automated follow-up workflows.
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We train your team
We walk your staff through the dashboard and inbox so everyone knows exactly where leads land and what to do next.
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Launch in 30 days or less
You approve the design and copy, your site goes live, and from then on our team stays on for edits and support.
Why studios choose LeadCraft
Built By People Who Know Your Industry
Designed for martial arts and fitness
Your members are looking for community, experienced instructors, and a proven program. Since 2011, 97Display has built websites for martial arts schools, gyms, and fitness studios, so your site is designed around how students actually decide to sign up.
Fully responsive on every device
Most people find your studio on their phone. Every LeadCraft Pro website is built mobile-first, so it looks great and is easy to use on a phone, tablet, or desktop.
Professional design, no technical headaches
You never need to hire a developer or learn to code. Our team builds your site, and you can make quick updates to photos, schedules, and promotions yourself whenever you like.
In their words
What school and gym owners say
LeadCraft simplified everything and our conversion rate has never been higher.
We saw ROI in the first week, with a significant increase in leads right out of the gate.
Our site was live fast, and we had our first lead within 24 hours of launch.
Two ways to get LeadCraft
Choose The Right Website For Your Studio
Both packages include a professional, responsive website built by our team. The difference is in the features: Pro adds automated follow-up, AI chat, and ongoing edits.
LeadCraft Essentials
A strong website at a lower monthly cost.
$247/mo 12-month agreement
- SEO-optimized 10-12 page website
- Best for schools that don't need monthly edits
- A lower-cost foundation for building local visibility
LeadCraft Pro
Your complete website + lead follow-up system.
$397/mo 12-month agreement
- Get found: SEO-focused 15-20 page website
- Convert more visitors: pages built to drive inquiries
- Never let a lead go cold: AI follow-up built in
- Stay current: ongoing edits and support included
Getting started is a one-time $500 onboarding: your build, team training, dashboard setup, and your first 3 automated workflows. See full pricing →
Questions
LeadCraft Pro questions, answered
What is LeadCraft Pro?
LeadCraft Pro is 97Display’s complete website and lead follow-up system for martial arts schools, gyms, and fitness studios: a 15-20 page SEO-focused website, AI website chat, a unified inbox, automated email and SMS follow-up, and ongoing edits and support.
Is this only for martial arts? Can I use it for my fitness studio?
LeadCraft Pro works for martial arts schools, karate studios, MMA and boxing gyms, yoga and Pilates studios, personal trainers, and other fitness businesses. Every site is custom designed for your brand.
Do I need technical skills?
No. Our team builds your website for you. Once it’s live, you can update photos, schedules, and promotions yourself without any coding, or have our team make changes for you.
How is LeadCraft Pro different from LeadCraft Essentials?
Both include a custom, SEO-optimized website. LeadCraft Essentials is a 10-12 page site at a lower cost for businesses that don’t need monthly edits. LeadCraft Pro adds more pages, AI follow-up, and ongoing edits and support.
Can I upgrade from LeadCraft Essentials to LeadCraft Pro later?
Yes. Upgrading is a smooth process. Let our team know and we’ll move you to LeadCraft Pro, adding AI follow-up, the unified inbox, and ongoing edits and support.
Do I have to build the follow-up myself?
No. Your first 3 automated follow-up workflows are built for you during onboarding, using ready-made templates you can adjust anytime.
Can I use my own domain name?
Yes. LeadCraft Pro supports connecting your own custom domain, so your website matches your brand.
How much does LeadCraft Pro cost?
LeadCraft Pro is $397 per month on a 12-month agreement, plus a one-time $500 onboarding that covers your build, team training, dashboard setup, and first 3 workflows.
The growth suite
Everything you need to scale
A comprehensive suite of tools designed for high-performance business growth, integrated seamlessly into your workflow.
LeadCraft™
AI and SEO-optimized conversion engine.
LeadCraft Pro™
Smart lead flow and AI chat, from click to conversion.
AdsPulse™
Data-driven paid ads on Meta and Google.
Your studio's online presence starts today
Get a professional website built for martial arts schools, gyms, and fitness studios, with every lead captured and followed up for you.
Follow-up made simple
See How LeadCraft Pro Follows Up For You
LeadCraft Pro's AI-assisted follow-up responds to new leads for you and keeps every lead engaged until they walk through your door.
Get started
Tell us about your business and we'll be in touch.