Changelog

Product Updates

Everything new in LeadCraft, the website and lead platform 97Display builds for martial arts schools, gyms, yoga, Pilates, and dance studios, gymnastics and cheer programs, and personal trainers.

October 2026

Our October release puts more of your LeadCraft website in your hands. Write your own pages, give every program its own FAQs, edit every heading from one screen, and connect LeadCraft to other apps with the new Integrations page.

Website changes appear on your site after its next rebuild.

New Your WebsiteLeadCraft Portal

Add your own pages to your LeadCraft website

Your LeadCraft website can now hold pages you write yourself, like a Careers page or a Policies page. Create up to 10 in Website → Pages & Blog (blog posts never count toward that), add them to your menu or a new footer column, and they are listed for search engines automatically so people can find them.

New Your WebsiteLeadCraft Portal

FAQs on every program page

Give each program its own questions and answers right in Programs. They appear on that program's page under Frequently Asked Questions, and search engines can recognize them as FAQs. Programs without questions stay exactly as they are.

New Your Website

Show your About story on your homepage

Flip on Show on homepage in About and the opening of your story appears right after your homepage banner, with a link to your full About page. It stays off until you turn it on.

New LeadCraft PortalYour Website

Edit every page heading in one place

Website → Headings puts every page's heading and subheading on one screen, together with your homepage banner and call-to-action banner headlines. The preview updates as you type, and any field you leave empty keeps your current text.

New Your WebsiteLeadCraft Portal

Write your own special offer button text

Every special offer now has an optional Button label, so your offer button says exactly what you want. Leave it empty and it reads Buy Now for offers with a payment link, or Claim This Offer for the rest.

New IntegrationsLeadCraft Portal

Connect LeadCraft to other apps with Integrations

LeadCraft can now connect to other apps for your business, starting with Zapier. Account owners get a new page at Organization → Integrations to see every connected app, check the last 30 days of activity, resend a lead, or disconnect an app. The LeadCraft app in Zapier isn't available to LeadCraft customers yet, and connections will show up here as soon as it is.

Improved Your Website

Program pages now include your town

The main heading on each program page now names your town, like "Kids Karate in Portland" or "Beginner Pilates in Portland", so every program page says exactly where you are.

Improved LeadCraft Portal

Edit programs, instructors and offers beside a live preview

Programs, Instructors and Special Offers now sit right next to a live preview of your website, so you see each change as you make it. Your brand colors also now explain what each one changes on your site.

Fixed Your Website

Your About page now shows your mission, values and stats

The mission, values and stats you enter in the LeadCraft portal now appear on your About page: your mission as text, your values as cards, and your stats as a band across the page.

Fixed Your Website

Special offers show on your homepage, with or without testimonials

Your special offers now appear on your homepage, whether or not you have testimonials.

Fixed LeadCraft Portal

Instant typing on the Website page

Text now appears the moment you type in the Website page's editors, with no more lag and no more lost text.

Fixed LeadCraft Portal

Menu status updates instantly

The Menu now shows whether each page is live on your website as soon as you make a change, with no page reload needed.

Fixed LeadCraft Portal

Easier links to your own pages in the menu

Paste a link to one of your own pages into the menu or footer and LeadCraft now points you to A page or post right away, so your menu saves without a hitch.

Fixed Your Website

Specialty tags are easy to read on every color palette

Specialty tags on your website now stay readable whichever color palette you choose.

Questions about an update?

Contact your account manager or LeadCraft support.