Changelog

Product Updates

See what's new in LeadCraft, the website and lead platform from 97Display. Fresh features, improvements and fixes, every release.

October 2026

Our late October release helps you turn more visitors into leads. Let visitors opt in to text messages on your forms, show program prices on your website, write an intro made for your homepage, choose a larger logo, and get your search text ready before your domain goes live.

Website changes appear on your site after its next rebuild.

New Your WebsiteLeadCraft Portal

Let visitors opt in to text messages on your forms

Every lead form on your website, your special offers and your embedded form now offer two optional boxes: one to get texts about classes and bookings, and one to get promotions. The wording names your business and is written to meet the phone carriers' requirements. Each lead's page now has a Text messages section showing exactly what the visitor agreed to and when. Registered for texting under a different name? Add it in Website → Site options.

New Your Website

Program prices now show on your website

The price you enter for a program in Website → Programs now appears on your website, on the program's own page and on its cards on your Programs page and homepage, like "$149/month · First week free". Search engines can read your prices too. Prices you saved earlier show after your next rebuild, so it's a great time to check they're still current.

New Your WebsiteLeadCraft Portal

Write an intro made just for your homepage

Website → About now has a Homepage intro, so your homepage can share a short welcome while your About page keeps your full story. Add formatting like a list of what makes your business different, and write your own button text or keep the default, Read our story. A counter helps you stay around 400 characters, the length that reads best.

New Your WebsiteLeadCraft Portal

Choose a larger logo

Have a logo with fine lettering? Website → Logo now has a Logo Size choice. Pick Large and your logo shows at twice the size in the header on computers and tablets, a step larger on phones, and larger still in the footer. Your website stays Small until you choose Large.

New LeadCraft PortalYour Website

Get your search text ready before your domain goes live

Website → Search now lets you write each page's search headline and description while your website is still on its temporary address, so everything is ready the day you switch over. Text you write is marked Authored, and Reset to automatic brings back the automatic text any time.

Improved LeadCraft Portal

Imported leads keep the date they came in

Bringing leads over from another system? The template in Leads → Import now has a created_at column, so each lead keeps the date it first came in and counts in the right month on your Leads page. No emails, texts or other notifications go out for imported leads.

Improved Your Website

Automatic search descriptions end on a full sentence

When your About page or a custom page doesn't have its own search description, LeadCraft writes one from the page's text. It now ends on the last full sentence that fits instead of stopping mid-sentence, so your pages read better in search results.

Fixed Your Website

Visitors pick a location before the form sends

If your website has two or more locations, a visitor who sends the lead form without choosing one now sees "Please select a location." Before, those inquiries could be lost, so now more leads reach you. Websites with one location see no change.

Fixed LeadCraft Portal

Lead imports start right away

An uploaded lead file could get stuck at Queued. Imports now start as soon as you upload the file. If a file sat at Queued before October 21, just upload it again to re-start the upload process.

Fixed LeadCraft Portal

Long FAQs, program descriptions and bios save again

Saving a lot of content, like an FAQ with 30 questions, no longer fails with "Failed to save." Big saves now go through in Website, Programs, Instructors and Feedback, and nothing needs rebuilding.

Fixed Your Website

Testimonial dots fit on a phone

On phones, a homepage with lots of testimonials no longer has a row of dots running off the screen. The dots now wrap onto a second row, every one can be tapped, and the page no longer drags sideways.

Fixed Your Website

Buttons in your pages and blog posts look like buttons

A button you add to a custom page or blog post now has the same button style as the rest of your website, instead of showing as an underlined link.

Fixed LeadCraft Portal

Pricing notes can be removed

Empty a program's pricing note and save, and the note is now removed. Before, the old note stayed put.

Our October release puts more of your LeadCraft website in your hands. Write your own pages, give every program its own FAQs, edit every heading from one screen, and connect LeadCraft to other apps with the new Integrations page.

Website changes appear on your site after its next rebuild.

New Your WebsiteLeadCraft Portal

Add your own pages to your LeadCraft website

Your LeadCraft website can now hold pages you write yourself, like a Careers page or a Policies page. Create up to 10 in Website → Pages & Blog (blog posts never count toward that), add them to your menu or a new footer column, and they are listed for search engines automatically so people can find them.

New Your WebsiteLeadCraft Portal

FAQs on every program page

Give each program its own questions and answers right in Programs. They appear on that program's page under Frequently Asked Questions, and search engines can recognize them as FAQs. Programs without questions stay exactly as they are.

New Your Website

Show your About story on your homepage

Flip on Show on homepage in About and the opening of your story appears right after your homepage banner, with a link to your full About page. It stays off until you turn it on.

New LeadCraft PortalYour Website

Edit every page heading in one place

Website → Headings puts every page's heading and subheading on one screen, together with your homepage banner and call-to-action banner headlines. The preview updates as you type, and any field you leave empty keeps your current text.

New Your WebsiteLeadCraft Portal

Write your own special offer button text

Every special offer now has an optional Button label, so your offer button says exactly what you want. Leave it empty and it reads Buy Now for offers with a payment link, or Claim This Offer for the rest.

New IntegrationsLeadCraft Portal

Connect LeadCraft to other apps with Integrations

LeadCraft can now connect to other apps for your business, starting with Zapier. Account owners get a new page at Organization → Integrations to see every connected app, check the last 30 days of activity, resend a lead, or disconnect an app. The LeadCraft app in Zapier isn't available to LeadCraft customers yet, and connections will show up here as soon as it is.

Improved Your Website

Program pages now include your town

The main heading on each program page now names your town, like "Kids Karate in Portland" or "Beginner Pilates in Portland", so every program page says exactly where you are.

Improved LeadCraft Portal

Edit programs, instructors and offers beside a live preview

Programs, Instructors and Special Offers now sit right next to a live preview of your website, so you see each change as you make it. Your brand colors also now explain what each one changes on your site.

Fixed Your Website

Your About page now shows your mission, values and stats

The mission, values and stats you enter in the LeadCraft portal now appear on your About page: your mission as text, your values as cards, and your stats as a band across the page.

Fixed Your Website

Special offers show on your homepage, with or without testimonials

Your special offers now appear on your homepage, whether or not you have testimonials.

Fixed LeadCraft Portal

Instant typing on the Website page

Text now appears the moment you type in the Website page's editors, with no more lag and no more lost text.

Fixed LeadCraft Portal

Menu status updates instantly

The Menu now shows whether each page is live on your website as soon as you make a change, with no page reload needed.

Fixed LeadCraft Portal

Easier links to your own pages in the menu

Paste a link to one of your own pages into the menu or footer and LeadCraft now points you to A page or post right away, so your menu saves without a hitch.

Fixed Your Website

Specialty tags are easy to read on every color palette

Specialty tags on your website now stay readable whichever color palette you choose.

Questions about an update?

Contact your account manager or LeadCraft support.